The guide from Northeastern urges stations to hire a digital content creator to spearhead digital strategy and coach their peers on how to bring their reporting to audiences online.

NEW YORK—Consumers of local broadcast news continue to deem it as a valuable source of information—whether it’s political races, local sports teams or weather—regardless of accessing it on their TVs ...

Over the course of the last couple of decades, streaming has transformed from a relatively fringe extravagance to the preferred way for many to watch movies and television shows at home. In turn, the ...

After years in development, a programmatic solution for buying and selling local linear advertising is finally ready to launch. “We have a newly formed partnership with ITN that is going to change the ...

The Television Bureau of Advertising (TVB) has released a study which reaffirms the essential role of local news in Americans’ lives. The 2025 Local Broadcast News Study, a 3,100+ respondent surn ...

When you purchase through links on our site, we may earn an affiliate commission. Here’s how it works. NEW YORK—Nielsen and Sunbeam Television have announced an extension of their agreement to include ...

Shares in Tegna fell 5.5% on Monday after President Donald Trump criticized a proposal to lift the current cap on local ...

Borrell Associates’ 23rd Annual Benchmarking Webinar sent a clear message to traditional media: evolve quickly or lose ground. While digital advertising continues to dominate local ad spending, the ...